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50 Cent Talks SMS Audio Vs. Beats By Dre & His Exit From Interscope

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Not that there wasn’t a whole lot of support, but just an actual fear factor created from the aura of respect that Jimmy [Iovine] has within the Interscope system,” 50 explained. “When you see Interscope turn into Beats Records, where everyone that you see is actually marketing Beats headphones — you don’t even see a music video without Beats headphones in it. So, when the only task from the actual video department is to make sure that I don’t put my headsets in the actual video — and then when we do see a rough cut, I see SMS Audio that I had on my hat is blurred out of the music video. I’ve never had a record company at any point… decide to alter the artist’s clothing,”

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