Alicia Keys Designs New Line Of Reeboks. Speaks On Partnership With The Brand

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On September 5, 2012 we announced our exclusive partnership and design collaboration with 14 time Grammy Award® winning singer/songwriter/producer, actress, New York Times best-selling author, entrepreneur and humanitarian, Alicia Keys! Alicia has been working with our product design teams on every aspect of her collection, from picking her favorite Reebok Classics silhouettes to selecting materials and colorways.

“Collaborating with Reebok and designing this collection has been such a cool experience because I’ve been able to tap into my creativity in a whole new way. Reebok’s one of those brands that have endured the test of time and partnering with them felt like a really natural fit.” — Alicia Keys

Watch the video to hear more from Alicia on the partnership and all of the exciting things to come!

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