We’ve seen Street King energize the likes of Mike Tyson and Deepak Chopra already, next up is Joan Rivers. In the latest commercial for the energy drink, 50 wanted people get a comedic view of what happens when you take a rich character who hits the gym often wearing “athletic-inspired diva wear,” but has no energy and give her a sip of Street King.
“It’s exciting, it has a lot of humor to it. It has an interesting concept. Me and my partner came up with it,” 50 told Access Hollywood. “It has a lot of different layers to it, for something that has to happen in 30 seconds. Joan is a big part of it. She has a great sense of humor so she’s able to do it different ways than what was initially written.”
Rivers gave herself the nickname “34 Cents” while on the set of the commercial she told AH. She also talked about the idea behind the shoot which went down Tuesday at Planet Fitness in Harlem.
“The premise of the commercial is I have no energy, I drink the drink, and I’m ready for fun,” explained Rivers.