The Grammys Best New Artist Nominees Series Presents J. Cole

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As part of their Best New Artist series, The Grammys teams up with Pepsi and Pandora to give viewers an inside look at this year’s nominees. This episode features Roc Nation’s J. Cole, who will battle it out with Nicki Minaj, The Band Perry, Bon Iver and Skrillex for the coveted trophy.


Cole talks about his early influences like Nas and Tupac, getting his demo tape rejected by Jay-Z initially and what it was like to move from Fayetteville, North Carolina to New York City to attend St. John’s University and get his rap career started.

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