50 Cent sat down Andrea Chang of the L.A. Times while at CES 2012 to talk about his new SMS Audio headphone line and to find out if 50 considered himself a direct competitor to Dr. Dre’s Beats By Dre.
Check out their Q and A below.
There are ear buds and headphones that were already on the market. You weren’t satisfied. If you were satisfied you wouldn’t have made your own product is that right? So tell me about some of the problems that you had with the existing products.
My headsets were breaking for one, that’s why I was conscious of durability. And I don’t see myself in direct competition with Dre.
I see myself in competition with all of the audio companies because the category is so big why would I just pinpoint Dre? People are conscious of it because of how close we are in relation. I understand it–in hip hop culture there’s always the competitive nature in how we compete for different things they think that’s what’s actually going on, but it’s not really.
Have you talked to Dre after you decided to come out with your own headphones?
I did following it, but it wasn’t about headsets because it wasn’t really on his radar like that. He was so happy because they just sold Beats. You get a $300 million dollar check you’re pretty happy (laughs).
So no bad blood then between you guys kind of competing in the same space?
Nah, I don’t think so.