In this video, Elzhi takes his audience back in time to the Mid-90’s, and into Maurice Malone’s Hip-Hop Shop. The Shop was the heart of the Detroit hip hop scene where many collaborated, battled and shared music. It was there that a young Elzhi first grabbed the microphone to prove that he had the ability to become one of the greatest rappers alive.
Music executive and artist manager Jae Barber, also a Detroit native, provided an authentic picture of the world Elzhi revisits in his nostalgic spin on Nas’ classic song, “Memory Lane.” The video includes rare visuals of various artists such as Eminem and Royce da 5’9. Amongst the many artists included are the late Baatin, Proof and J Dilla.
Many listeners have called Elmatic one of the year’s best album releases although it was introduced as a mixtape. Now available on iTunes and other digital outlets.
Special Thanks to Jahki, DJ Dez & DJ Butter
Video Directed by Gerard Victor & Jae Barber