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That’s Rocawear: L.A.


L.A starts off 2011 with a bang by premiering her first mixtape and mini movie, The Presentation. Influenced by classic albums such as The Miseducation of Lauryn Hill and Kanye West’s College Dropout, the tape’s setting begins in a classroom and gives the listener a virtual walk through of her learning process as a lyricist.

About That’s Rocawear Campaign:
That’s Rocawear viral videos celebrate the evolution of hip hop culture. Rocawear was established in 1999 off the excitement around Jay-Z and Rocafella Records and remains today as the number one urban lifestyle brand in the world. We celebrate how the culture has evolved and how Rocawear has not only evolved with the culture but has been a major force in communicating that evolution around the world.

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